Near or Far?

The [words] of the Baal Shem Tov: I heard in the name of my teacher, [Achiyah the Shilonite, that when we say] "You are He Who is Hashem our G-d," the meaning is:
When a person thinks that he is close to Hashem, using the [intimate second-person] pronoun "You," at that point he is far from Hashem, the distant [third-person] pronoun "He." On the other hand, if one thinks that one is not special and is distant from Hashem, the [distant] pronoun "He," then he is is close and and near Hashem, the [revelatory] appellation "Hashem our G-d."